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About Us

The Reality of High-Cost, High-Fee Loans


Co-founders, C. Elizabeth Abeyta-Price and Craig Price, believe the company’s proprietary impact investment strategy can generate significant student scholarship monies while positively changing the lives of college graduates burdened by high interest or high balance student debt, as well.

As a young, first-generation Hispanic college student from northern New Mexico, Elizabeth attended college without incurring student loans because she received a life-changing full scholarship to attend Notre Dame. Subsequently, she was awarded a Ford Foundation fellowship for her doctoral studies. Elizabeth’s personal life experience has made her passionate about the transformative impact scholarships have on individuals, their families, and their communities.

As an author and consultant, Elizabeth has held numerous leadership roles and board positions while pursuing her commitment to community service and philanthropy for almost three decades. She brings this passionate commitment to her role as Impact Capital’s CEO.  

Craig, a financial planner and private wealth manager for nearly thirty years, created the company’s patent-pending investment strategy to accomplish three impact goals: to use markets to earn tuition scholarships for those in need, to refinance higher rate loans for working college graduates, and to earn impact investors a reliable return. As senior VP of Operations, Craig oversees the company’s investment process. 

Craig completed his Notre Dame degree in 1984, and his investment career began at Prudential in 1993. Over the next twenty-three years at Legg Mason, Paine Webber and UBS, Craig grew his team’s investment advisory practice to $240 million. In 2016, Craig started his own company, Price Wealth Management, which he continues to lead as CEO.

Impact Capital Funds changes the status quo of high-rate, high-fee loans by lowering the borrowing rates to 2.90% - 5.50% for responsible, creditworthy graduates and their parents.

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